Colors

Color Codes

Each of the colors in our palettes has a series of numbers, or codes, assigned to them. Which code you use depends on the medium you are designing for.

CMYK: Colors for print communications

Almost all print communications today are produced using the four-color (CMYK) process. You should use a color’s CMYK breakdown any time you are creating a print project.

RGB & HEX: Colors for electronic communications

Communications that appear on the web, including e-mail, or are projected or displayed on a screen use different color codes than print communications. You should use a color’s hexadecimal (HEX) code or RGB breakdown when designing electronic communications.